HOW INTELLECTUAL PROPERTY LAWYERS CAN HELP MAINTAIN AND CREATE VALUEIntellectual property lawyers can make a substantial difference to the value of your business. Many of our poultry, meat and wine producers and other clients say "How can I add value to my brand..." We also get asked about marketing our clients’ products and services abroad. They are keen to find the best advice for registering their trade marks, and patents, so that their international marketing investment, message and strategy is optimized and makes the biggest impact on their target audience. If intellectual property (IP) did not perform an economic function then it would not warrant legal protection.Read on to find out more... Trade MarksPressure from exporters was instrumental with the introduction of a system of registering trade marks. Their commercial interests drove the adoption of a system to register trademark, at a domestic level but, for many countries, there was greater interest at an international level to prevent international counterfeiters from profiting by imitating trade marks and selling similar items in different countries. The beginning of intellectual property lawyers...Your business has a fingerprintIntellectual property lawyers are instrumental in increasing the value of your intangible assets. This in turn increases the value of the asset value of your business and thus, the overall business value increases. If, for example, you register your trade mark or trade marks, by this very act you are making positive efforts to protect your IP. This will enhance market perception of your business and hence value (for a shareholder company the price-earnings -p/e- ratio will increase). Your commercial and/or brand names will have substance. From this point on it’s about focusing on brand promotion and brand protection. So, consider trademark registration in terms of the added benefits that it will bring your business. To begin with find a team of established IP lawyers who will undertake a free trademark search for you. Keep reading to find out the best ways to register trademarks, this will save you time and money with your IP lawyers.PatentsIf you have inventions then you need to register them as patents using the services of IP lawyers, a patent attorney or a patent agent who will undertake a patent database search. Patent registration protects your investment and future earnings. No other entity should use your patent without a technology transfer agreement. With your patent registered your business increases in value as a patent has a value and can be sold or transferred. Furthermore, upon registration, market perception has a positive impact on your business. Look at how the p/e ratio and share price of pharmaceutical companies increase upon patent registration. You’ve nothing to lose to undertake a patent search.IP is everywhere. It is the basis of value creation and maintenance in a knowledge-based economy and a core strategic asset for many companies. You can create competitive advantage through realizing IP value potential.
Let’s start from the beginning so read on to find out more... CONTACT INTELLECTUAL PROPERTY LAWYERS |